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Business Terms
Trademark
Definition
A symbol, word, or phrase legally registered to represent a brand or product.
Overview
Trademarks protect brand identifiers—names, logos, slogans—that distinguish goods or services. They prevent others from using confusingly similar marks.
Example
A company trademarks their business name and logo to prevent competitors from using similar branding.
Best Practices
Research existing marks before branding. Register important marks for protection.
Common Mistakes to Avoid
Not searching before using
Confusing with copyright
Not enforcing marks
Frequently Asked Questions
What's the difference between trademark and copyright?
Trademarks protect brand identifiers; copyrights protect creative works.